• #22tips Always keep your ads relevant

    Continuing our #22tips – What makes a good display advert? Keeping your ads relevant will ensure that you really connect with your audience.

    Always keep your ads relevant

    High relevance in ad copy and landing pages will ensure a high-quality score and reap the rewards from Google.

    How to make your ads relevant:

    • Ensure your ad meets the needs of your audience by linking them to a suitable landing page
    • Target your ads to an audience that have an interest the product or service you are promoting
    • Use keywords in your content e.g in your ad headline and in the description
    • Optimised your ad for mobile, tablet and desktop

    Read more #22tips here

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