• There are exciting times ahead, taking technology to the next level with voice recognition, advanced targeting and virtual reality, steps are already in place ready to revolutionise advertising online.

    Already this year, there have been changes in the social networking world across a variety of platforms.

    So, what are all the social networks up to?

    Here’s the inside scoop so far…

    Facebook:

    With the likes of Google Voice Search, Siri and many other speech-recognition technologies and virtual reality becoming more popular, it is mostly like that Facebook will keep up with the latest and evolve its platform once more.

    In 2015, Facebook brought Oculus hardware, this seems to be the direction Facebook is currently heading in…Read all about it: http://www.cnbc.com/2017/07/07/facebook-is-building-speech-recognition-technology-for-oculus-and-ads.html

    Expanding on voice recognition technology and virtual reality Facebook does have plans to catch up with the likes of Apple and Google:

    “Zuckerberg eventually plans to use AI to build systems that can recognise everything within an image or video, including people and objects. He also hopes to build machines that can answer a question in any language” https://www.bizjournals.com/sanjose/news/2017/07/07/facebook-fb-voice-recognition-oculus-vr.html

    Facebook has introduced messenger ads this month, we could be seeing more ads in our messenger app and is certainly a trend to keep an eye on.  Read more: https://www.theguardian.com/technology/2017/jul/12/facebook-messenger-app-adverts

    Twitter:

    Twitter has been working on their second version of Ad API which means marketers are able to make and manage scheduled tweets.

    Video is becoming increasingly popular in the social world, V2 of Twitter’s Ad API introduces a new ad format known as “the video website card” create for clickable video functionality and the option to draft campaigns.

    Twitter has also made improvements to their ad analytics providing a summary of information for each job.

    Read all about it https://twittercommunity.com/t/ads-api-version-2/90360

    LinkedIn:

    Acquired by Microsoft last year, LinkedIn advertising has evolved rapidly introducing retargeting features such as “Insight Tags” providing the ability for users to track conversions and retarget website visitors.

    They have also created “Website segments” this feature allows users to build audiences according to the URL’s people have visited on your website.

    Lead generation forms is also an advanced feature that will populate the profile information of those who have clicked on your ad.

    Read more about these features http://www.clixmarketing.com/blog/2017/04/25/more-new-linkedin-advertising-features/

    Instagram:

    Currently, Instagram is at the peak of its advertising features, slowly taking over Snapchat with Instagram Story Ads, advanced targeting features, carousel ads and call to action buttons.

    However, we are yet to see this platform take advertising online to the next level…

    Snapchat:

    Snapchat has recently introduced a variety of features such as adding links to snaps using a feature called paper clip which enables its users to click to your website on their personal browser.

    The introduction of Snapchat spectacles has had a positive effect on its users enabling them to take memories of their lives like never before. Sooner or later these spectacles may become waterproof due to cruise line Royal Caribbean latest scuba mask development. Providing opportunities to snap whilst underwater. http://metro.co.uk/2017/07/05/deep-sea-diving-with-snapchat-spectacles-could-soon-be-possible-6757314/

    The Fututre of Advertising on Social Media - Snapchat Spectacles

     

    Snapchat has also brought search and discovery app Vurb.

    What does this mean for the platform?

    “The Information theorises that Vurb could let users link in media and maps in their Snaps or recommend Stories and media to each other.” Read all about it: https://www.engadget.com/2016/08/15/snapchat-buys-a-search-and-discovery-app-for-100-million/

    Pinterest:

    Recently, Pinterest is focussing on growing its advertising business by acquiring staff from both Google and Facebook.

    What will they be doing?

    Pinterest will focus on developing and launching global ad products with the introduction of targeted ad campaigns.

    Furthermore, Pinterest has hired former Facebook and Google employees to expand their advertising features which could include development for mobile, programmatic and search products.

    Take a look: http://www.adweek.com/digital/pinterest-poaches-2-longtime-google-execs-to-develop-new-ad-formats-and-targeting/

    WOW! There’s a lot to take in but there’s still more to know…

    We’d love to hear from you to discuss your campaign ideas and introduce you to new ways of evolving your brand.

    Start your project today.

     


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