• There are exciting times ahead, taking technology to the next level with voice recognition, advanced targeting and virtual reality, steps are already in place ready to revolutionise advertising online.

    Already this year, there have been changes in the social networking world across a variety of platforms.

    So, what are all the social networks up to?

    Here’s the inside scoop so far…

    Facebook:

    With the likes of Google Voice Search, Siri and many other speech-recognition technologies and virtual reality becoming more popular, it is mostly like that Facebook will keep up with the latest and evolve its platform once more.

    In 2015, Facebook brought Oculus hardware, this seems to be the direction Facebook is currently heading in…Read all about it: http://www.cnbc.com/2017/07/07/facebook-is-building-speech-recognition-technology-for-oculus-and-ads.html

    Expanding on voice recognition technology and virtual reality Facebook does have plans to catch up with the likes of Apple and Google:

    “Zuckerberg eventually plans to use AI to build systems that can recognise everything within an image or video, including people and objects. He also hopes to build machines that can answer a question in any language” https://www.bizjournals.com/sanjose/news/2017/07/07/facebook-fb-voice-recognition-oculus-vr.html

    Facebook has introduced messenger ads this month, we could be seeing more ads in our messenger app and is certainly a trend to keep an eye on.  Read more: https://www.theguardian.com/technology/2017/jul/12/facebook-messenger-app-adverts

    Twitter:

    Twitter has been working on their second version of Ad API which means marketers are able to make and manage scheduled tweets.

    Video is becoming increasingly popular in the social world, V2 of Twitter’s Ad API introduces a new ad format known as “the video website card” create for clickable video functionality and the option to draft campaigns.

    Twitter has also made improvements to their ad analytics providing a summary of information for each job.

    Read all about it https://twittercommunity.com/t/ads-api-version-2/90360

    LinkedIn:

    Acquired by Microsoft last year, LinkedIn advertising has evolved rapidly introducing retargeting features such as “Insight Tags” providing the ability for users to track conversions and retarget website visitors.

    They have also created “Website segments” this feature allows users to build audiences according to the URL’s people have visited on your website.

    Lead generation forms is also an advanced feature that will populate the profile information of those who have clicked on your ad.

    Read more about these features http://www.clixmarketing.com/blog/2017/04/25/more-new-linkedin-advertising-features/

    Instagram:

    Currently, Instagram is at the peak of its advertising features, slowly taking over Snapchat with Instagram Story Ads, advanced targeting features, carousel ads and call to action buttons.

    However, we are yet to see this platform take advertising online to the next level…

    Snapchat:

    Snapchat has recently introduced a variety of features such as adding links to snaps using a feature called paper clip which enables its users to click to your website on their personal browser.

    The introduction of Snapchat spectacles has had a positive effect on its users enabling them to take memories of their lives like never before. Sooner or later these spectacles may become waterproof due to cruise line Royal Caribbean latest scuba mask development. Providing opportunities to snap whilst underwater. http://metro.co.uk/2017/07/05/deep-sea-diving-with-snapchat-spectacles-could-soon-be-possible-6757314/

    The Fututre of Advertising on Social Media - Snapchat Spectacles

     

    Snapchat has also brought search and discovery app Vurb.

    What does this mean for the platform?

    “The Information theorises that Vurb could let users link in media and maps in their Snaps or recommend Stories and media to each other.” Read all about it: https://www.engadget.com/2016/08/15/snapchat-buys-a-search-and-discovery-app-for-100-million/

    Pinterest:

    Recently, Pinterest is focussing on growing its advertising business by acquiring staff from both Google and Facebook.

    What will they be doing?

    Pinterest will focus on developing and launching global ad products with the introduction of targeted ad campaigns.

    Furthermore, Pinterest has hired former Facebook and Google employees to expand their advertising features which could include development for mobile, programmatic and search products.

    Take a look: http://www.adweek.com/digital/pinterest-poaches-2-longtime-google-execs-to-develop-new-ad-formats-and-targeting/

    WOW! There’s a lot to take in but there’s still more to know…

    We’d love to hear from you to discuss your campaign ideas and introduce you to new ways of evolving your brand.

    Start your project today.

     


  • #22facts brings to you another dose of general knowledge. It is finally Wimbledon tennis season!

    To mark the occasion here is our…

    #22fact: The first Wimbledon (in 1877) had 22 players who each paid one guinea to participate.

    #22fact Wimbledon

     

    We shall certainly be getting the strawberries and cream out in support of Wimbledon.

    View more #22facts

    Move your brand with us today…

    Contact usFollow us: Facebook | LinkedIn | Instagram | Twitter

     


  • #22recommends The Mobile Marketing Breakfast with The Drum

    In recent times, we have seen a vast increase in people using their mobiles more often, in comparison to using a laptop or computer. We have had the pleasure of attending the Mobile Marketing Breakfast Briefing hosted by The Drum.

    As a result, we discussed the latest trends, evolution and the potential future of mobile marketing with a panel consisting of the following speakers: Zee Ahmad, Director of Programmatic at Axonix, Rafe Blanford, Mobile Strategist at Digitas LBi and Edward Knights, New Business Manager, MC & Saatchi Mobile.

    Mobile Marketing Breakfast

     

    The expertise we had discussed:

     

    “Follow your customer/client journey…”

     

    Knowing your customer/client journey will aid your marketing strategies. It will help you be “seen” and build a map of engagement.

    To add on, timing your mobile campaigns according to when your audience is most active on their mobile devices, will provide a better chance of your campaign being viewed.

    Location is also a main factor that comes into your customer journey in reference to mobile.

    Find out where your audience is, this could be through geo-targeting or across your online platforms for example, where your audience is clicking on your site and plan your campaigns accordingly.

     

    “Personalisation is a key trend in the marketing industry right now…”

     

    Don’t give up on your audience after a conversion, this is your opportunity to build loyalty and future purchases. By using your existing data, it can open the doors to a one to one experience for your audience, focus on what their demands are and provide campaigns that link specifically to their needs and wants.

    Retention and advertising should go hand in hand.

    In addition, try not to be “creepy” in your ad personalisation as this may cause ad blocking – everything in moderation.

    Compare content to your audience data and ask yourself this simple question, “will they be interested in this campaign enough to click on it and produce a conversion?”

    The best way to get people to click on your ad is through retargeting, at the same time, be sure not to bore your audience with the same content. The Drum Mobile Marketing panel’s advice to prevent your audience from getting bored is the usage of ad frequency caps.

     

    “Don’t hold on hoping for a miracle”

     

    Any form of advertising goes through a trial and error phase. However, if something is not getting the results you want it’s okay, learn from it and develop/change your ad so that it does get the results you want. Always go back to your data, focus on what works, its popularity and rule out campaigns that are not.

     

    Trends happening now:

     

    The use of video is increasingly popular in today’s mobile world.  It works to tell a visual narrative of your campaign’s message to an audience in an impactful way and engages all of the senses.

    However, many marketers tend to slip into forced advertising and interruptive routes when it comes to video ads.

    In order to rule out forced ads, provide your audience with the choice to view your videos with an “X” button or make it skippable.

    In addition, target your video adverts during your audience’s downtime. How many of us have fallen into the trap of watching those cute cat videos in our chill out time?

    Imagine if your ad was seen during that time in replacement of the “cute cat” video.

    It is also less interruptive targeting video ads in downtime, a win-win situation.

    You may have heard the phrase sharing is caring…

    A word of advice, to get your ads recognised and seen is to provide a sharing option on your content.  This can potentially increase levels of engagement, popularity and boost conversion rates.

     

    “Be quick” and “Keep campaigns simple, easy and actionable” is the motto to follow when it comes to advertising.

     

    Ensure that you display your content message as clearly as possible. Just Eat was pointed out as a great example for this by the Drum panel as it uses what people are used to using but just moved onto mobile.

    Voice Search is one of the latest and growing forms of technology. Tools and equipment such as Ok Google alongside Siri by Apple, Alexa by Amazon, Cortana by Windows and many mobile devices now provide the option to speak to provide text on the keyboard.

    Therefore, adapting this trend into your campaigns is the way forward and was highlighted by The Drum panel as one of the best ways to advertise your brand.

     

    Future Trends:

     

    Mobile recognition is an evolving trend in recent times, with Snap Chat and the Pokémon Go app being the first to adopt this feature. It is one to look out for in the future of advertising via mobile with a concept of “point your phone at something and it will recognise it” approach.

    To add on, Apple Search maybe set out to override Google in upcoming years, keep updated with this trend and look into setting up your Apple ads when it is at its peak.

    “IOS or Android? Mobile or Desktop?” – The answer is All of it.

    Collaboration is key, make sure everything talks to each other to ensure efficiency and that campaigns are user-friendly across all devices. Cookie space is slowly transitioning to device space so cross-device marketing is an area to keep an eye on.

    Time to get real.

    Live content and the concept of real time is also one to look out for in the future. Although many platforms are using this already, with the likes of Facebook Live, Instagram live and much more. The Drum panel highlighted this as an area of growth in mobile marketing.

    That brings us to the end of our Mobile Marketing Breakfast knowledge share.

     

    Key points:

     

    • Know your customer journey
    • Don’t stop at point of conversion
    • One to one is the way forward
    • Collaboration is key
    • Adapt to the trends
    • Look out for the future

    View #22recommends Contact us 

    Follow us: Facebook | Instagram | Twitter | LinkedIn


  • Brightening up your day with more from 22songs, a playlist filled with the 22 team’s Guilty Pleasures.

    A playlist filled with the 22 team’s Guilty Pleasures Playlist…Click to listen to 22songs now

    22songs

    More 22songs hereContact us here  

    Follow us: Facebook | Instagram | Twitter | LinkedIn


  • #22tips continues with a bold statement…

    Your logo holds the power to create awareness, so if you’ve got it, flaunt it! Not only does your logo on content protect your brand identity, it creates it too.

    #22tips

     

    Throughout time, the more your audience see your logo, it is more likely that become familiar with your brand and what it does. So be sure to include in every piece of content created, inclusive of your display ad frames.

    Always remember to stay on brand and if you’ve got it, flaunt it!

    Read more #22tips hereContact us here  

    Follow us: Facebook | Instagram | Twitter | LinkedIn

     


  • #22tips Always keep your ads relevant

    Continuing our #22tips – What makes a good display advert? Keeping your ads relevant will ensure that you really connect with your audience.

    Always keep your ads relevant

    High relevance in ad copy and landing pages will ensure a high-quality score and reap the rewards from Google.

    How to make your ads relevant:

    • Ensure your ad meets the needs of your audience by linking them to a suitable landing page
    • Target your ads to an audience that have an interest the product or service you are promoting
    • Use keywords in your content e.g in your ad headline and in the description
    • Optimised your ad for mobile, tablet and desktop

    Read more #22tips here

    View our work here

    Alternatively, contact us here

    Follow us on: Facebook | Instagram | LinkedIn


  • In our selection of #22tips display ads: “Keep it short – keep it catchy!”

    The motto to follow in #22tips as a best practice for creating Google Display ads is – Keep it short – keep it catchy.

    Keep up with the quick and easy read trend when it comes to your ad copy. As more of us have an on-the-go routine, ensure your content and display ad imagery highlights your campaign message as clearly as possible.

    Be clever with the way you write your ad copy too, and “tell” your audience what they need to do. To add on, a clear call to action leading to a relevant link will do just the trick and potentially boost your click through rates.

    Always keep in mind the following question: “will this make my audience want to click through?”

    #22tips display ads

    Remember the motto: Keep it short – keep it catchy.

    Read more #22tips about display ads here

    View our display ads here

    Follow us: Facebook | Instagram | Twitter | LinkedIn 


  • This week in #22tips:
     Your display ads need attention

    Keep updated with the latest digital marketing best practices. Your display ads need attention – Don’t abandon your brand guidelines.

    Your display ads need attention

    It’s important to make your colour schemes, typography and brand style consistent.

    The latest best practice for display ad design contains flat graphics and a bold colour scheme.

    This creates eye-catching content and provides your audience with a ‘click’ they cannot refuse, as well as opportunities for your brand recognition.

    Read more tips and information from #22tips about display ads  here

    Contact us here or get social with us on Facebook | LinkedIn | Instagram| Twitter

     


  • This article introduces to you…#22tips!

    Ever wondered what makes a good display ad? Well, look no further, this infographic will highlight the best practices in 5 easy-read tips, see below.

     

    Wait. There’s more to know!

    Once your ad goes live, consider these 4 simple steps:

    Test:

    Experiment with variations of the same advert, this could be as simple as changing the call to action for example: “Sign-up here” or “Find out more”. Using different imagery/colours can also create a range of results.

    Analyse:

    Monitor the performance of each ad, look at trends in performance patterns, traffic locations, devices used to view the ad and demographics of the audience clicking through.

    Learn:

    After testing variations of an ad, improve and optimise the most effective ones depending on the aim of the campaign.

    Improve:

    Once step 1 to 3 has been completed, incorporate the finding from your analysis. Make the campaign more relevant to your target audience and think about your demographic – Do you have mobile ads? What locations are you audience based in? This will be identified at the “analyse” stage.

    Furthermore, your display audience will continuously evolve so always remember:

    Test. Analyse. Learn. Improve. Repeat!

    See our latest display ads here


  • #22recommends

    When London turns pink, you know it’s Clerkenwell Design Week 2017 ! This May we had the pleasure of visiting this amazing event right outside of the studio and had to add this to our #22recommends lists.

    It was a pleasure to see masterpieces from a range of designers.  Glow in the dark lights to fantastic Lego art, we have certainly seen creativity at its best.

    Masterpieces included glow in the dark lights, fantastic Lego art, and elusive mirrored sculptures, we have certainly seen creativity at its best.

    Here are some of our favourites from the event!

    Day 1:

    Day 2:

    View more from #22recommends here

    Follow us on: Facebook | Instagram | Twitter | LinkedIn 


Blog



Subscribe to 22 newsletter


Enter your email address to receive the latest updates from the 22 studio today