• #22tips continues with a bold statement…

    Your logo holds the power to create awareness, so if you’ve got it, flaunt it! Not only does your logo on content protect your brand identity, it creates it too.

    #22tips

     

    Throughout time, the more your audience see your logo, it is more likely that become familiar with your brand and what it does. So be sure to include in every piece of content created, inclusive of your display ad frames.

    Always remember to stay on brand and if you’ve got it, flaunt it!

    Read more #22tips hereContact us here  

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  • #22tips Always keep your ads relevant

    Continuing our #22tips – What makes a good display advert? Keeping your ads relevant will ensure that you really connect with your audience.

    Always keep your ads relevant

    High relevance in ad copy and landing pages will ensure a high-quality score and reap the rewards from Google.

    How to make your ads relevant:

    • Ensure your ad meets the needs of your audience by linking them to a suitable landing page
    • Target your ads to an audience that have an interest the product or service you are promoting
    • Use keywords in your content e.g in your ad headline and in the description
    • Optimised your ad for mobile, tablet and desktop

    Read more #22tips here

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    Alternatively, contact us here

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  • In our selection of #22tips display ads: “Keep it short – keep it catchy!”

    The motto to follow in #22tips as a best practice for creating Google Display ads is – Keep it short – keep it catchy.

    Keep up with the quick and easy read trend when it comes to your ad copy. As more of us have an on-the-go routine, ensure your content and display ad imagery highlights your campaign message as clearly as possible.

    Be clever with the way you write your ad copy too, and “tell” your audience what they need to do. To add on, a clear call to action leading to a relevant link will do just the trick and potentially boost your click through rates.

    Always keep in mind the following question: “will this make my audience want to click through?”

    #22tips display ads

    Remember the motto: Keep it short – keep it catchy.

    Read more #22tips about display ads here

    View our display ads here

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  • This week in #22tips:
     Your display ads need attention

    Keep updated with the latest digital marketing best practices. Your display ads need attention – Don’t abandon your brand guidelines.

    Your display ads need attention

    It’s important to make your colour schemes, typography and brand style consistent.

    The latest best practice for display ad design contains flat graphics and a bold colour scheme.

    This creates eye-catching content and provides your audience with a ‘click’ they cannot refuse, as well as opportunities for your brand recognition.

    Read more tips and information from #22tips about display ads  here

    Contact us here or get social with us on Facebook | LinkedIn | Instagram| Twitter

     


  • This article introduces to you…#22tips!

    Ever wondered what makes a good display ad? Well, look no further, this infographic will highlight the best practices in 5 easy-read tips, see below.

     

    Wait. There’s more to know!

    Once your ad goes live, consider these 4 simple steps:

    Test:

    Experiment with variations of the same advert, this could be as simple as changing the call to action for example: “Sign-up here” or “Find out more”. Using different imagery/colours can also create a range of results.

    Analyse:

    Monitor the performance of each ad, look at trends in performance patterns, traffic locations, devices used to view the ad and demographics of the audience clicking through.

    Learn:

    After testing variations of an ad, improve and optimise the most effective ones depending on the aim of the campaign.

    Improve:

    Once step 1 to 3 has been completed, incorporate the finding from your analysis. Make the campaign more relevant to your target audience and think about your demographic – Do you have mobile ads? What locations are you audience based in? This will be identified at the “analyse” stage.

    Furthermore, your display audience will continuously evolve so always remember:

    Test. Analyse. Learn. Improve. Repeat!

    See our latest display ads here


  • All things 22 – Retargeting

    All things 22 article will tell you why…

    It is common knowledge that retargeting generates greater online sales. Keeping your brand front and center and as a result, bringing window shoppers back when they’re ready to buy.

    Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.

    Every time your customer sees your retargeting ads, your brand gains traction and more recognition. Furthermore, the high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.

    Contact us here  

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