TalkTalk

Display Advertising



TalkTalk are the largest trafficker of HTML5 ads in the world with 100,000,000 impressions a week. Their display activity plays a crucial role in their marketing mix.

22 work closely with TalkTalk and Google to design, build and traffick these ads to ensure stand out creative and brand consistency for their Mobile, Broadband, TV and Fibre Broadband services. We were also early adopters of HTML5 enabling TalkTalk to be ahead of the curve on tablet and mobile display advertising.

TalkTalk’s Black Friday display advertising campaign increased sales by 70%.

Using 22’s retargeting banners TalkTalk have returned conversion rates of 0.8% an uplift of 50% above its previous activity increasing sales of handsets and SIMs by 20%.